Twitter
Platform
Users: 211 million daily active users worldwide
Audience: Primarily Millennials
Industry impact: B2B and B2C
Best for: Public relations; customer service; community building
While Instagram focuses on visuals, Twitter focuses on words. Since the early days of 140-character Tweets, the platform has now expanded to include an audio tool called Twitter Spaces, a community-building tool called Twitter Communities, and Twitter Moments to share interesting content with your followers.