Off Page SEO

What is an ecommerce website that its targeted and potential clients cannot find on search engine result pages (SERPs)? When your ecommerce website isn’t found, it means you won’t get any customers, and no customers mean no profit. You’ve used on-page SEO techniques like alt tags, keywords, meta descriptions, meta titles, web text, anchor tags, alt tags, and other technical SEO aspects. However, as an ecommerce website owner, you should be aware of off-page SEO techniques for ecommerce websites in order to achieve the best possible results for your SERP ranking.

 

Just as on-page SEO Techniques are the tactics used on your websites, off page SEO techniques are the opposite. Off page SEO techniques are the tactics you use offline, outside your website. Off page SEO for beginners don’t have to be difficult, which is why we have broken down every step you can use in achieving an off page SEO techniques for Ecommerce website this 2022.

Off Page SEO Techniques for Ecommerce Websites – Image by mohamed Hassan from Pixabay
Off Page SEO Techniques for Ecommerce Websites – Image by mohamed Hassan from Pixabay

What are off-page SEO techniques with examples? OFF-PAGE SEO EXPLAINED

Off page SEO techniques are the marketing tactics and strategies done outside of your website to boost your ranking on Search Engine Result Pages, increase your online visibility and ultimately increase your ROI.

 

Off-page SEO tactics, often known as off-site SEO, are used to improve a website’s The SEO strategy is comparable to word-of-mouth marketing. It revolves around the behaviors you take that cause other people, in this case, other similar websites, to digitally talk about your brand.

OFF PAGE SEO VERSUS ON-PAGE SEO- WHAT IS THE DIFFERENCE BETWEEN ON-PAGE SEO AND OFF PAGE SEO

On-site or on-page usage is common. Keywords, anchor tags, meta titles, meta descriptions, internal linking, and alt-tags are all SEO methods.

 

Common Off page or off page SEO techniques includes link building, social media, guest posting, content marketing, video marketing, brand mentioning, optimizing local SEO, influencing marketing.

Why is off-page SEO important?

Your website’s off-page SEO strategies have an impact on how search engines perceive it. Search engines use off-site SEO tactics to determine the worth of your website. As a result, search engines are better able to determine how high your website should be ranked.

 

If a search engine like Google ranks your website highly, say first to third on the first page of SERPs, your ecommerce firm will see an increase in visitors and, as a result, a rise in ROI (Return on Investment). If, on the other hand, your ecommerce website is poorly ranked, you risk having no one visit your online store and, sadly, no ROI.

Revenue

So, if off-page SEO strategies have such a significant impact on your ecommerce website, don’t you think it’s worth investigating “what are the off-page SEO techniques for ecommerce websites in 2022?”

 

Relax if you’re asking this question. This is why we’ve written this post for you. However, you should be aware that the success of your ecommerce website is not just dependent on the techniques you use for on-page and off-page SEO. The way your website is created and advertised is crucial. If your ecommerce website isn’t up to par, have a look at these vital ecommerce website characteristics and must-have aspects of a decent ecommerce website.

 

So, back to the game of how to use off-page SEO techniques for your e-commerce website.

TOP 7 OFF PAGE SEO TECHNIQUES FOR E-COMMERCE WEBSITES

The most important off site SEO techniques for Ecommerce website is Backlinks.

How does this work?

 

Backlink building is the process of getting quality links that points to your ecommerce website. When similar websites link back to your URL, it shows Google and other search engines that your website has the quality and reliable information. Such links from authority websites go a long way to influence your ranking on SERP. You come among the first websites on SERP. This, in turn, makes your ecommerce website visible to any searcher searching for information, goods, or services related to yours. And ultimately, profits roll in. Get it? Here is more:

 

Relax if you’re asking this question. This is why we’ve written this post for you. However, you should be aware that the success of your ecommerce website is not just dependent on the techniques you use for on-page and off-page SEO. The way your website is created and advertised is crucial. If your ecommerce website isn’t up to par, have a look at these vital ecommerce website characteristics and must-have aspects of a decent ecommerce website.

Backlinks – Photo by Damien Lusson from Pexels
Backlinks – Photo by Damien Lusson from Pexels

However, these off-site SEO techniques for an e-commerce website is arguably the hardest of all off-page SEO techniques. I mean, how the hell would you begin to look for authority websites to link to your own, especially when you’re new? How do you convince and get similar or complementary websites to link to your websites? It takes a lot of effort. But wait right there! 

Before we go ahead with how to create backlinks, here is a red flag you should be aware of:

Desperately finding links by every means will hurt your SEO! You can’t game the system!

Again, if spammy websites with no authority continue to link to your website, Google will also recognize your website as a spammy one too!

So, how do you acquire backlinks for your off-page SEO techniques? 

Backlinks can be built in 2 ways:

  • Natural/ Organic or Earned Links: You acquire a backlink to your ecommerce website when people link to the contents of your website, without your direct effort, that is you directly influencing them. This happens when people see that you have quality and informational content that can better explain what they are writing on, on their website. They choose to redirect their visitors to your website because of your valuable content. This consequently increases your traffic.
  • Unnatural or Build Links: These are the links you acquire intentionally or purposely to draw traffic to your ecommerce website. (Much of this will be discussed later). This off-page SEO technique for e-commerce websites can be challenging.

Try not to forget the red flag.

So, here are some backlink strategies for 2022.

  1. Analyze your website’s link profile using backlink checkers such as Moz, Ahrefs or Semrush. These backlink checkers will reveal the number of links to your website and which of your pages have the highest number of links.
  • Analyzing your backlink as part of your off-page SEO strategies also includes ensuring you don’t have an identical anchor text, as this can result in Google penalizing your website. 
  • Also, fish out spammy websites characterized by low-quality and irrelevant links that link to your e-commerce website.
  • Don’t stop there. Also, analyze your internal links too. Your on-page SEO backlinks are as essential as your off site SEO strategies too—both work hand in hand.
  • Here is another one in analyzing your backlink for off page SEO tactics, examine your competitor. You never may get to know you’re below the game until you analyze your competitor’s website. Besides, looking at your competitor’s backlink profile will make the metrics the backlink checkers provide you more meaningful. Target your direct competitors and those who rank for the same keywords in their content, to know where they get their links from.
Analyze your Competitor’s Website – Image by Ahrefs
Analyze your Competitor’s Website – Image by Ahrefs
  1. Identify all broken links using SEO tools like Linkminer. This off page SEO strategy includes finding identifying broken links to reference sites on other websites and suggesting to the web owner that yours be used as a replacement.
  2. Promote linkable assets

2. Use Social Media Strategy

  1. Identify all broken links using SEO tools like Linkminer. This off

    So much emphasis is placed on backlinks and link building. Off-page SEO strategies, on the other hand, aren’t just about creating links. It also entails utilizing social media.

    What role does social media play in off-page SEO techniques?

    With over 4.5 billion internet users, 3.8 billion used social media platforms like Facebook, Instagram, and Pinterest on a daily basis. This means that the target audience is well-reachable. When you upload material on social media and link it to your website, you can reach your target audience more quickly.

    page SEO strategy includes finding identifying broken links to reference sites on other websites and suggesting to the web owner that yours be used as a replacement. Promote linkable assets

 

Although Google stated in 2014 that social likes and signals have no bearing on SERP rankings, we can’t rule out the possibility that material posted on social media can generate traffic to your website, enhance engagement, and raise the likelihood that someone will link to your website organically.

There are also a lot of social media influences who can come across your valuable material, share it, and assist you get it in front of your clients.

 

Furthermore, social media platforms are search engines in and of themselves, allowing users to discover more about various businesses and goods. For your e-commerce firm, having a strong social media presence is critical.

3. Guest Posting

Guest posting involves offering to write or create valuable content for someone else’s blog, preferably a high-authority website in a subject or field in which you’re an expert. These off page SEO techniques for ecommerce websites allow you to link to your own website as you write. However, it is important you link only when it is necessary. Because of this, you can offer to write a guest post in a niche similar or complementary to the product or service you offer.

 

Guest posting is one of the most effective link development strategies you can use for your off-page SEO techniques for an ecommerce website, according to a SEMrush survey.

Guest posting

What’s more? As the author of the blog post, you gain recognition and build authority in the process. You could get a backlink in the author’s bio or within the article. It’s a win-win situation for you and the blog owner!

How do you use guest posting as an off page SEO strategy?

Follow this process:

  • Research the relevant websites in your industry on Google. Type manually either of the following:

Copywriting write

Copywriting submit your article

SEO content writing guest contributor

Digital marketing blogs accepting blog posts

  • Find the website owner or editor’s contact on LinkedIn, Twitter, or the “contact us” page on their website. The page can also contain some guest posting requirements.
  • You can also go through the cold-pitching method, where you reach out to people responsible for guest posting manually.

What do you think about guest posting as an off page SEO technique for ecommerce website? Sounds interesting, right? You should try it out as soon.

4. Content Marketing:

Content marketing is generally thought to be part of on-page SEO techniques. However, it can also be used as an off page SEO technique.

 

Creating and publishing content outside of your ecommerce website is an example of off site SEO strategy you can start employing in 2022. This may include guest posting, as earlier explained. 

 

Furthermore, boosting valuable, engaging, and highly informational material from your website, such as case studies, polls, or infographics, and press releases, is an excellent SEO approach. These pointers can assist you in creating content suitable for your e-commerce website.

Furthermore, employing content marketing as an off-page SEO strategy entails discovering and submitting your content to publishers who are already writing about the subject that interests you.

Above all, and perhaps most significantly, make sure your content is completely original. Duplicate content should be avoided. Fresh material is sought by Google bots, which helps to boost online visibility and ROI.

5. Video Marketing:

Content marketing is generally thought to be part of on-page SEO techniques. However, it can also be used as an off page SEO technique.

 

Creating and publishing content outside of your ecommerce website is an example of off site SEO strategy you can start employing in 2022. This may include guest posting, as earlier explained. 

 

Furthermore, boosting valuable, engaging, and highly informational material from your website, such as case studies, polls, or infographics, and press releases, is an excellent SEO approach. These pointers can assist you in creating content suitable for your e-commerce website.

Furthermore, employing content marketing as an off-page SEO strategy entails discovering and submitting your content to publishers who are already writing about the subject that interests you.

Above all, and perhaps most significantly, make sure your content is completely original. Duplicate content should be avoided. Fresh material is sought by Google bots, which helps to boost online visibility and ROI.

However, videos need to be optimized to be found and ranked high on SERPs. You can follow the steps on how to optimize a video for better ranking:

  • Depending on your goal, choose a hosting platform. If your goal is brand awareness and building authority in an industry, go for YouTube. If your goal is to generate traffic and convert leads into sales, Wistia should be your go-to.
  • Add transcripts to every page to help you rank for relevant keywords. Transcripts make your videos find more audience.
  • Design and add an attractive thumbnail. A thumbnail represents a small image or snapshot of your video pages.
  • Optimize title tag, long and short-tail description, and synonym keyword. This is like optimizing your written content with meta descriptions and tags.
  • You can as well promote your videos to the right audience organically or paid through social media. You can use your email list for broadcasting.
  • Choose to add videos to your top-ranking pages. When anyone clicks on your video, they are automatically redirected to your website and not YouTubes
  • Big guys like Ahrefs uses video marketing to drive traffic, over 25,000 to their websites monthly through Google in only three months. When video SEO is done right, it can help bring traffic to your website and drive sales.

6. Mention Brand Names in your Website

Brand name mentions appear as suggested linkages, implying a connection between brands. Mentioning the name of a brand (not your competition, but an ecommerce website with a related product—otherwise, you risk sending people away from your website) notifies Google that you have a relationship with the brand. Off-page SEO strategies include mentioning a brand’s name on social media and establishing a campaign to promote or boost it.

7. Optimize local SEO

Finally, if you have a physical store in addition to your ecommerce website, enhancing local SEO is an off-site SEO approach you may apply. Google My Business is the greatest off-page SEO technique for ecommerce websites with a physical location store.

All of these off-page SEO tactics may be classified into two categories: long-term and short-term.

Off-page for a long time Backlinks, social networking, and guest posts are all part of an SEO strategy.

 

Short-term off page SEO strategies include video marketing, content marketing, brand name mentioning, and utilizing local SEO.

BOTTOM LINE:

There are a lot of things you need to do as an ecommerce website owner. The first step is to ensure that your ecommerce website has excellent functionality. These on-page and off-page SEO tactics can then be applied to your ecommerce website. Go ahead and improve your ecommerce website now that you have the on-page and off-page SEO tactics at your fingertips. These techniques will help you take your company to the next level.