The Who, What, Why, & How of Digital Marketing

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Smartkraft Digital Marketing



A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in Nigeria., U.K., United States, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world.


Of digital marketing

What is digital marketing?

All marketing operations that take place on the internet are referred to as digital marketing, often known as online marketing. To engage with present and potential customers, businesses use digital channels such as search engines, social media, email, and other websites. Communication via text or multimedia communications is also included.

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How does a business define digital marketing?

Digital marketing is critical for your business and brand exposure at this point. Every other brand, it appears, has a website. If they don’t, they should at the very least have a social media presence or a digital advertising strategy. Consumers now anticipate and rely on digital material and marketing as a means of learning about brands. You may get creative and experiment with a range of marketing approaches on a budget because digital marketing has so many possibilities and strategies.


Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

Why is digital marketing important?

Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.

By and large, digital marketing is a more cost-effective solution, and provides you unique opportunities to ensure you’re getting the most bang for your buck.


There are a few major benefits of digital marketing: 

  1. You can focus your efforts on only the prospects most likely to purchase your product or service.

  2. It’s more cost-effective than outbound marketing methods.

  3. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

  4. Digital marketing is measurable.

  5. It’s easier to adapt and change a digital marketing strategy.

  6. Digital marketing can improve your conversion rate and the quality of your leads.

  7. You can engage audiences at every stage with digital marketing.

Types of Digital Marketing

Online channels allow you to follow the entire buying journey of your customers. Understanding and analyzing how customers are moving and operating is important for converting leads. Digital marketing allows you to track them through that process. And, even if they don’t convert in the early stages, it at least helps ensure they have made a connection with your business.

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Native Advertising
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Inbound Marketing
  • Sponsored Content
  • Search Engine Marketing (SEM)
  • Instant Messaging Marketing

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